Artwork Johnston / The practice
A point of view.
An independent creative practice working across images, material and visual direction.
Independent creative practice
Observation before expression
Looking closely.
Working with intention.
An independent creative practice, connecting people, material and the image.
The starting point is a question: what should this image make us notice? Research, drawing and material tests help turn that question into a clear visual direction.
From a single frame to a connected series, the work moves between observation and production. Every decision earns its place through the way it supports the whole.
- Practice
- Independent creative practice
- Materials
- Images, objects & motion
- Collaborations
- Editorial, culture & commissions
The working process
Find the question
Define what the image needs to communicate. Gather references, understand the context and decide where attention should go.
Work the material
Test the direction through drawing, images and physical studies. Keep the useful discoveries and challenge the easy assumptions.
Make it precise
Refine the composition, review the details and bring each part into the same visual language.